A Rare Opportunity to Acquire One of Wales’ Best-Known Independent Outdoor Retailers

By j.bell on 27/06/2026

 After almost 50 years at the heart of the outdoor community, Crickhowell Adventure is looking for its next owners.

Established in 1977, the business has grown into one of the best-known independent outdoor retailers serving Bannau Brycheiniog (Brecon Beacons) and beyond. From its prominent High Street location in Crickhowell, it has earned a loyal customer base, an outstanding reputation for expert advice and a place at the heart of the area’s outdoor community.

As the current owners look ahead to retirement, they are seeking someone to build on nearly five decades of success and continue the next chapter of this well-established business.

An Established Business with a Strong Reputation

Founded by Jeff Thomas and John Inns in 1977, Crickhowell Adventure began life in a small basement shop before moving to its current High Street premises, where it has traded successfully ever since.

Over the years, the business has become known for much more than quality outdoor clothing and equipment. Walkers, climbers, cyclists, paddlers and travellers have long valued the knowledgeable, personal service that comes from a team who genuinely use the products they sell. Whether preparing for a walk in Bannau Brycheiniog (Brecon Beacons) National Park or planning an expedition further afield, customers know they can rely on honest advice from experienced outdoor enthusiasts.

The business has also received national recognition, reflecting its commitment to customer service and specialist expertise.

A Rare Business Opportunity

Crickhowell Adventure represents an exceptional opportunity for someone looking to acquire an established independent business with a proven reputation.

The sale includes:

  • An established and respected outdoor retail business
  • The freehold High Street premises
  • An experienced team already in place
  • A structured handover from the current owners
  • Nearly 50 years of goodwill, customer loyalty and supplier relationships

For those seeking a lifestyle business in one of the UK’s premier outdoor destinations, opportunities like this rarely become available.

Business as Usual

Importantly, Crickhowell Adventure continues to trade as normal while a new owner is sought.

Customers can continue to expect the same knowledgeable advice, friendly welcome and excellent service that have made the business a favourite with both local residents and visitors for almost five decades.

Looking to the Future

Independent businesses such as Crickhowell Adventure are part of what makes our market towns distinctive. They contribute to the visitor experience, support the local economy and provide the specialist knowledge that helps people enjoy the outdoors safely and confidently.

Everyone at Brecon Beacons Tourism would like to thank Jane, Jeff, Robbie – Chief Dog Gear Tester – and the whole Crickhowell Adventure team for everything they have contributed to tourism and the outdoor community over the past 49 years. Their dedication, expertise and warm welcome have helped thousands of people make the most of their adventures in Bannau Brycheiniog (Brecon Beacons).

We wish them every happiness as they begin this new chapter and hope Crickhowell Adventure continues to thrive under its next custodians for many years to come.

Interested?

For further information, interested parties are invited to contact the owners directly.

Telephone: 07970 112902

Email: jane.crickhowelladventure@gmail.com

Website: www.crickhowelladventure.co.uk


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