Sherrie brings over two decades of professional experience in finance and business consultancy through her leadership of Bespoke Accounting Services. Her extensive knowledge in accounting and fiscal governance supports the financial robustness and strategic planning of our association.

As a director at Bespoke Accounting Services, Sherrie offers invaluable insight into sustainable business practices, budgeting, and financial stewardship — assisting in guiding our organisation through growth and opportunity whilst ensuring sound financial management. Her background gives her a strong understanding of the needs and challenges of small and medium businesses operating across the region.

Sherrie’s commitment to the wider community and her proactive approach make her an essential member of our board. She combines professional rigour with a practical, down-to-earth perspective — always ready to support fellow members, offer guidance, and contribute to the development of local tourism business across the Brecon Beacons area.

Her steady hand in financial oversight, combined with an empathetic understanding of member business realities, helps drive our association forward with both integrity and optimism.